Product & Service Innovation Consultant
Focus areas:
- Strategic foresight
- Digital Business Models
- Innovation Management
- Digital Customer Experience

Full time Channel Sales and Channel Business Development role of the Watson Customer Engagement Portfolio with a focus on Watson Marketing and Commerce Solutions.

My role focused a partner-facing cross-industry business management and channel sales role within a defined set of Business Partners (with a focus on our Marketing suite). Therefore I was cooperating mainly with digital agencies, consultancies and system integrators to deliver cognitive infused end-to-end solutions, as the ecosystem, or to be more precise, embracing new relationships and collaborating get more and more important to thrive in the digital age. Furthermore I acquired, established, developed, and managed relationships with Business Partners and our Clients.

The Watson Customer Engagement portfolio enables enterprises to improve the way they engage with their customers and partners by leveraging the power of cognitive marketing and commerce in order to create unbreakable bonds with their customers, to increase customer satisfaction, spend and brand loyalty. IBM's Watson Customer Engagement solutions are designed to elevate the customer experience at every stage of their journey and fueled by the power of Watsons cognitive technologies.

Consultant within the Advisory Risk Services of EY with a focus on Security. Working in IT Security was a great experience to embrace the interdependence between computer science and business administration.

Developing insightful and pragmatic solutions to client problems, interviewing, analyzing and interpreting client and industry information , developing hypotheses based on client research, industry best practices and other information sources and working with teams to synthesize output into specific and actionable business recommendations/action steps.

Supporting the Head of Staffing of the Advisory Services at Ernst & Young with managing ressource requests for client projects in the area "performance improvement" and selecting suitable consultants to executive directors depending on project requirements.

Part of my job have been as well people and competence researches, the booking of project plans and the creation of regularly staffing reports in order to review the utilization and chargeability.

Bachelor Thesis in the field of digital transformation with the goal to investigate the potential and the key performance indicators of an e-commerce or e-procurement solution for the B2B and B2D customers of Wacker Neuson and develop a strategy for the implementation.

Part of my work have been the illumination of the peer group and the best practice, the analysis of customers and various markets, as well as customer, dealer and employee surveys.

Part of the IT Sales Team as a working student, where I supported customer acquisitions, managed updates and maintenance of the Salesforce database and supported at fair preparations and follow-ups.

Television campaign planning, booking, budget monitoring, success analysis and optimization as a part of the Internal Agency, where I was cooperating a lot with SevenVentures (their capital venture area)

Furthermore coordination of booked campaigns in alignment with the marketing apartment of the respective channel and development and documentation of a new settlement process for campaigns.